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India’s music landscape is increasingly being shaped by regional-language songs and independent artists. New data highlighted growing interest in music beyond traditional Bollywood releases, with artists working in languages such as Telugu and other Indian regional languages reaching larger audiences.
Streaming platforms are giving independent musicians greater opportunities to find listeners both within India and internationally. The trend reflects a broader shift in the country’s music industry, where regional sounds are becoming an increasingly important part of mainstream digital culture.
Indian artists’ Spotify royalties also reportedly increased 29% in 2025, while Telugu music recorded particularly strong growth.
