Strengthening Content Security with Cutting-Edge Solutions
Strengthening Content Security with Cutting-Edge Solutions
Introduction
The WAVES Anti-Piracy Challenge is a key part of the Create in India Challenges, aimed at safeguarding digital content in an era of rapid technological advancements. As digital media consumption grows, so do the challenges of piracy, unauthorised distribution, and content manipulation. This challenge seeks to foster innovative solutions in fingerprinting and watermarking technologies, encouraging participation from individuals, research teams, startups, and established organisations. Organised by the Confederation of Indian Industry (CII) in collaboration with the Ministry of Information and Broadcasting, the competition received 1,296 registrations, reflecting strong interest in digital content security.
The challenge is part of the World Audio Visual and Entertainment Summit, a unique hub and spoke platform poised for the convergence of the entire Media and Entertainment (M&E) sector. The event is a premier global event that aims to bring the focus of the global M&E industry to India and connect it with the Indian M&E sector along with its talent. Taking place from 1 to 4 May 2025 at the Jio World Convention Centre and Jio World Gardens in Mumbai, the summit is structured around four key pillars. Broadcasting and Infotainment, AVGC XR covering animation, visual effects, gaming, comics, and extended reality, Digital Media and Innovation, and Films. The WAVES Anti-Piracy Challenge falls under the Broadcasting and Infotainment segment, which focuses on evolving methods of information dissemination while ensuring content integrity.
The Create in India Challenges have drawn over 73,000 registrations from aspiring and professional creators, reflecting a growing global interest in India’s media and entertainment ecosystem.
Objectives
This challenge aims to encourage and promote innovative solutions developed by homegrown companies in the fields of fingerprinting and watermarking technologies. By fostering local innovation, the challenge seeks to:
- Provide a platform for domestic companies to showcase their solutions and gain industry recognition.
- Encourage the development of novel techniques that enhance the security and traceability of digital media.
- Promote practical applications that can be seamlessly integrated into existing media workflows.
- Support the growth of new technologies addressing current and emerging challenges in content protection.
Eligibility Criteria
Submission Categories
Evaluation Criteria
Timeline
Awards and Recognition
Conclusion
The WAVES Anti-Piracy Challenge stands as a significant step towards strengthening digital content security by fostering homegrown innovation in fingerprinting and watermarking technologies. As part of the Create in India Challenges, it has garnered remarkable interest, highlighting the urgent need for advanced solutions in combating piracy and unauthorised distribution. With the support of industry leaders, policymakers, and technology pioneers, this challenge not only provides a platform for showcasing groundbreaking ideas but also paves the way for real-world applications that can safeguard the integrity of digital media. As the World Audio Visual and Entertainment Summit brings together global and Indian stakeholders, the challenge reinforces India’s position as a hub for cutting-edge advancements in media and entertainment security.
References:
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Santosh Kumar/ Ritu Kataria/ Saurabh Kalia
About WAVES
The first World Audio Visual & Entertainment Summit (WAVES), a milestone event for the Media & Entertainment (M&E) sector, will be hosted by the Government of India in Mumbai, Maharashtra, from May 1 to 4, 2025.
Whether you’re an industry professional, investor, creator, or innovator, the Summit offers the ultimate global platform to connect, collaborate, innovate and contribute to the M&E landscape.
WAVES is set to magnify India’s creative strength, amplifying its position as a hub for content creation, intellectual property, and technological innovation. Industries and sectors in focus include Broadcasting, Print Media, Television, Radio, Films, Animation, Visual Effects, Gaming, Comics, Sound and Music, Advertising, Digital Media, Social Media Platforms, Generative AI, Augmented Reality (AR), Virtual Reality (VR), and Extended Reality (XR).
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