June 17 (Reuters) – British electronics retailer AO World logged record annual adjusted pretax profit on Wednesday and proposed to return £20 million ($26.84 million) to shareholders, as its expanded product ranges and discounts boosted sales.
The company, which sells televisions, washing machines and mobile phones, has boosted sales through discounts offered with its membership programme and tapping demand from cost-conscious consumers facing higher living costs.
The retailer logged £50.5 million in adjusted pretax profit in the year ended March 31, 2026, up 16% from the previous year and largely in line with company-compiled analyst estimates of £50 million.
($1 = 0.7451 pounds)
Reporting by Simone Lobo and Yamini Kalia in Bengaluru; Editing by Subhranshu Sahu.
