Porsche targets some improvement under new CEO after 2025 tailspin

The logo of carmaker Porsche is displayed in Cologne, Germany, March 10, 2026. REUTERS
BERLIN, March 11 (Reuters) – German carmaker Porsche, a subsidiary of ​Volkswagen , expects some recovery this year, as it ‌dusts itself off from a turbulent 2025 rocked by profit warnings, tariff costs and the ​departure of its long-standing CEO.
Porsche on Wednesday forecast a group ​operating return on sales in the ⁠range of 5.5% to 7.5% in ​2026, after collapsing to 1.1% in 2025.
“We ​are using the current challenges as an opportunity to act even more decisively,” said Michael Leiters, ​who took over at the helm ​from Volkswagen chief Oliver Blume on January 1.
Both the ‌2025 ⁠margin and the guided range for 2026 were below analysts’ expectations for 1.3% and 7.8%, respectively, according to a Visible ​Alpha poll.
​The ⁠company cut its proposed dividend for the past year to 1.00 ​euro ($1.16) per ordinary share and 1.01 ​euros ⁠per preferred share, after earnings were hit by charges from a halt to its ⁠electric ​rollout on weak demand ​and around 700 million euros in tariff costs.
($1 = 0.8593 ​euros)

Reporting by Rachel More Editing by Ludwig Burger

 

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