Logo Design Competition for “Empowering Consumers through Repairability Index” is launched

Encouraging wider public engagement in the mission of repair, a Logo Design Competition on ‘Empowering Consumers through Repairability Index’ is launched by the Department of Consumer Affairs in collaboration with MyGov and the Chair on Consumer Law at National Law University Delhi. This initiative aims to crowdsource creative ideas from citizens across the nation and further engage the wider public in the mission.

Earlier, Department of Consumer Affairs has developed the ‘Right to Repair through Repairability Index Framework’ to empower consumers and reduce e-waste by enabling transparent and informed product choices. The framework is significant as it will give consumers a chance to repair their products at an optimal cost instead of buying new products altogether.

This logo will serve the following purposes:
1. To visibly indicate a product’s Repairability Index rating.
2. To symbolize the core principles of the Right to Repair and the circular economy.
3. To serve as a certification mark that consumers can easily identify.

The proposed logo will serve as a visual representation of India’s transition towards a circular economy, promoting responsible consumption and consumer empowerment.

The important sectors for the initial focus of the Right to Repair through Repairability Index Framework are farming equipment, mobile phones & tablets, consumer durables, automobiles & automobile equipment. Department of Consumer Affairs has initiated a multi-pronged strategy under the Repairability Index framework to bolster consumer rights, promote sustainable consumption and strengthen the circular economy. It will save consumers’ money and contribute to circular economy objectives by improving the life span, maintenance, re-use, upgrade, recyclability, and waste handling of appliances.

The objective of this is to empower consumers with real “ownership” of their purchases and to harmonise trade and repair ecosystems in keeping with the LiFE (Lifestyle for Environment) movement’s call for mindful and deliberate utilisation. To translate these objectives into action, a “Right to Repair Portal India” was launched on the occasion of National Consumer Rights Day on 24thDecember 2022, which serves as a unified digital platform for consumers, manufacturers and third-party repairers to access repair related information.

Once implemented, this framework will be grounded in the enumerated core parameters, each serving as a foundation for assessing, rating, and comparing products based on their ease of repair. To visually represent this initiative and enhance public recognition and trust, this competition is launched to develop a distinct and impactful logo.

The competition is open to all Indian citizens aged 16 years and above as of 1st November 2025. Participants are invited to submit original logo designs along with a brief concept note explaining the design idea and its relevance to the theme. Entries must be uploaded in the prescribed format via the MyGov portal (Empowering consumers through Repairability Index | MyGov.in) by 30th November 2025 (23:45 hrs IST). The winning entry will receive a cash prize of ₹25,000/- and the selected logo may be officially adopted as the emblem for the Repairability Index framework.

The Department of Consumer Affairs encourages creative citizens, designers, students and innovators across India to participate in this national endeavour to visually represent the country’s transition toward responsible consumption and sustainable living.

Background:

In July 2022, the Department constituted a high-level Committee to develop a comprehensive National Framework for the Right to Repair. On the occasion of National Consumer Rights Day, a “Right to Repair Portal India” was launched on 24th December 2022.

As part of stakeholder engagement, in March 2024 the Department held a meeting of companies from four key sectors (automobile, consumer durables, mobile & electronics, farming equipment) to on-board them onto the Portal. During this meeting, issues such as limited spare-parts availability, absence of repair manuals and high repair costs were underscored as barriers to consumer repair rights.

In July 2024, a stakeholder meeting was convened specifically with automobile associations and partner companies emphasising the need to democratise repair manuals and repair-videos, enable third-party repairers and develop a repairability index for automotive products.

In August 2024, a National Workshop was hosted on the Right to Repair in the Mobile and Electronics Sector. The aim of the workshop was to establish consensus among industry stakeholders on key parameters for a Repairability Index to promote product longevity, access to repair information and enhance the ability of consumers to reuse their devices rather than discard them.

Thereafter, the Committee submitted its report on 03.05.2025 recommending that smartphones and tablets be the first product category covered under the Repairability Index (RI) framework. The Committee identified “priority parts” such as battery, display assembly, back-cover assembly, front/rear cameras, charging port, mechanical buttons, main microphone(s), speaker, hinge/folding mechanism and external audio connector(s).

The RI is proposed to be assessed across six core parameters: depth of disassembly; availability of repair information; availability of spare parts within a reasonable timeline; software updates; tools and fasteners (types and availability). Under the proposed scheme, OEMs would self-declare the RI based on a standardised scoring criteria and display the RI score at point of sale, online platforms and via QR-code on packaging thereby enabling informed consumer choice.

*****

Share this post :

Facebook
Twitter
LinkedIn
Pinterest

Leave a Reply

Your email address will not be published. Required fields are marked *