New cars, among them China-built electric vehicles of the company Xpeng, are seen parked in the port of Zeebrugge, Belgium, October 24, 2024. REUTERS
BEIJING, Dec 31 (Reuters) – Chinese electric vehicle maker Xpeng (9868.HK), will hire more than 6,000 workers in 2025, founder and CEO He Xiaopeng said on Tuesday.
He expects market competition to be more intense in 2025 with a price war to begin in January, according to an internal letter reviewed by Reuters.
The company has entered 30 countries and regions, aiming to expand its global footprint to more than 60 markets in 2025, He said in the letter dated Tuesday.
Reporting by Qiaoyi Li and Brenda Goh; Editing by Christian Schmollinger
