Swatch reports better sales in first half but misses profit forecasts

ZURICH, July 21 (Reuters) – Swatch Group (UHR.S), reported an improvement in sales ​but missed profit forecasts on ‌Tuesday as the Swiss owner of Omega, Longines and Tissot watch brands suffered ​from negative currency effects.
Net sales ​rose 8.5% at constant exchange rates ⁠in the first half of ​2026 to reach 3.12 million Swiss francs, ​despite the geopolitical challenges in the Middle East, the company said.
Operating profit came in at ​52 million Swiss francs ($64 million), ​down from 68 million francs a year ‌earlier, ⁠missing forecasts for 120 million francs.
Profits were burdened by negative currency effects and the results from the ​production segment, ​due ⁠to the decision to maintain capacities and jobs, Swatch ​said.
A strong acceleration of sales ​in ⁠May and June point to continued growth and improved profitability in ⁠the ​second half of the ​year, the company added.
($1 = 0.8101 Swiss francs)

Reporting by ​Ariane Luthi, Editing by Miranda Murray.

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