Audi prepares for US launch of flagship SUV despite looming tariff hike

A logo of Audi is seen outside a car dealer in Nijmegen, Netherlands February 26, 2025. REUTERS
BERLIN, May 5 (Reuters) – German premium carmaker Audi is pushing ahead with plans to ​bring its Q9 SUV to the ‌US market this summer despite another looming tariff hike, finance chief Juergen Rittersberger said on ​Tuesday.
If tariffs on EU automotive ​imports are raised to 25% as ⁠announced by President Donald Trump, this ​would be a significant burden for Audi, ​but this has not yet been confirmed, Rittersberger said.
The Volkswagen subsidiary is particularly exposed to ​US trade barriers because it has ​no own production in the country and relies on imports ‌from ⁠Europe and Mexico to serve American buyers.
The Q9, the brand’s flagship luxury SUV, is being produced at Audi’s plant ​in Bratislava.
Audi ​has ⁠been discussing the possibility of building its own US plant ​for years.
Rittersberger said that Audi ​is ⁠currently exploring various options together with Volkswagen. “Without political support in the form of ⁠subsidies, ​tariff reductions, or similar ​measures, it will be difficult.”

Reporting by Christina Amann, Writing ​by Rachel More, editing by Kirsti Knolle

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